Since 1983, Cruze has served the upholstered furniture manufacturing industry with expertise in software development, technology and system support.
An unmatched ability to customize software to client specifications, incorporate leading edge technology and provide seamless hardware and software support
has placed Cruze at the forefront of technology leadership in the upholstery industry.
Decades of hands-on experience combine to give clients the resources and knowledge they need to succeed by applying technology to the manufacturing process.
The Cruze approach is straightforward and defined by a few guiding principles.
- Every client is unique. We customize our software to your process, because we know that’s what makes you successful.
- Hands-on implementation leads to success. We come to you. We spend time with your managers, supervisors and plant personnel to implement our system.
- Software should work for you – not the other way around. Our software is highly integrated and designed specifically for furniture manufacturing.
- Turnkey service and support. This has always been our business model. We want to free your team up to do what they do best.
Byron Williamson joined Cruze as a programmer in 1986, just after earning his B.S. in Computer Science from East Tennessee State University.
Founded in 1979 by Buddy Cruze, the company began as a family-owned business providing technology solutions to small businesses.
Byron quickly rose through the ranks into leadership at Cruze, eventually assuming the role as president.
In 2007, he became owner and has now run the business for nearly 20 years.
Byron maintains the same philosophy from the company’s founding – to be a full-source solution for small businesses. He seeks to develop relationships with customers that are meaningful to both entities.
“For us, it’s not about the number of installations. We don’t want just any customer. We want the right customer, where we can be a vested partner in the growth and success of the business.”
That expertise comes from over 30 years of being in the field and observing issues that companies face in the daily operations of furniture manufacturing.
“I know the industry and the nuances of the business they deal with every day – the way they maintain inventory, pay their employees, order materials and –
at the end of the day – make a profit.”